Site Explorer’s Overview 2. Domain Rating (DR) looks at the quantity and quality of external backlinks to a website. To use the Ahrefs Domain Rating Checker, simply enter your website’s URL and click the “Check Rating” button. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). The bigger the number, the stronger a page's link profile is. Step 1. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Since backlinks are still the backbone of the internet, search engines use backlinks to determine the popularity and authority of a website. Redirect tracer with HTTP Headers. It runs on a scale from zero to a hundred. Expedia’s traffic decreased by more than 80% year-over-year during April 2020, the apex of the pandemic. Ahrefs measures DR based on a website’s link profile. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. Domain rating (DR) is a metric created by the SEO toolset Ahrefs that shows “the strength of a website’s backlink profile compared to the others in the ahrefs database on a 100-point scale”. The more the incoming links, the better your domain authority. The second website has an Ahrefs Rank of 304. But this time round they were up against some fierce competition especially after SEMRush raised $40 million to expand last year. This data can help you to. Go to a website that offers a page authority checker tool such as Ahrefs, Moz, or SEMrush. Enter your target keyword, add your website, and choose your target location. Si bien es cierto que esta métrica puede ser muy útil para tomar decisiones de SEO, también puede llevarte por el mal camino si no la entiendes bien. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of. SEMRUSH. 200k+ SEO professionals across the world use it in their daily work. Price: 7-day trial for $7, packages vary from $99-$999 per month. When you conduct a DR check, higher scores correspond to a much better ability to rank well for certain terms and. Now, hypothetically, let’s say you looked at the Ahrefs rank for each website: The first website has an Ahrefs Rank of 305, making it the strongest. See domain and page-level metrics for any target. If you are on the "Lite" plan, exports are limited to 2,500 rows. Ahrefs is another great option for checking your site’s Domain Authority. We use Ahrefs’ Domain Rating (DR) as a filter, as it’s an indicator of a site’s authority. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. How to Check Domain Rating/Authority (3 Methods) 1. Link exchange. The New York Post is the top news & media site in the Northeast region of the U. To help you further, this free backlink tool shows you some more relevant metrics including: Ahref Rank of the site being checked; Ahrefs Domain Rating (DR) score of the site; The total number of backlinks to the siteMoz Pro. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Step 3. Domain Rating: The DR of a website. Check if referring pages are available in Google index. com’s database of 500 billion pages, we actually. The quantity and quality of a site’s link profile dictate its domain authority. So here’s another method: Go to Ahrefs’ Site Audit. It shows you the Ahref Domain Rating of the domain linking back to your site. 3. Ahrefs. Here’s an overview of the key features of the tool: Domain Rating (DR): A score from 0 to 100 that estimates the strength and authority of the website’s overall backlink. Some main issues have a major impact on your site’s DA rating. It does link tracking and analysis, competitor checks and keyword rank tracking. 2. BrightLocal’s Local SERP Checker. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from. Ahrefs Domain Rating Checker Ahrefs is another popular SEO tool that offers a free Domain Rating Checker. AHrefs Domain Rating. Domain Rating. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. The company offers a website authority checker, where you can examine a. You can use this tool to check the score for domains and individual web pages. When you check domain rating with Ahrefs checker, you basically get your website’s backlink profile. Free Keyword Search Volume Checker – Check the search volume and competition for any keyword. It’s missing crucial tools, like advanced SERP analysis, complex data segmentation, and all of Ahrefs’ useful filters. Majestic 13. Yes : Good for Temporary network issue and supports SSL certificates and Site map. You can: 1. Sidenote. Traffic. Ahrefs offers a completely free “Website Authority Checker” that will tell you a website’s domain rating without actually having to create an account. Ahrefs : It has an impressive number of results for power users, along with the quality to go along with it—there’s limited information on referring IPs, but you still get the referring domains, a less cluttered interface than Semrush, and essentials like top backlink lists and domain ratings. 7. You’ll receive the domain authority (DA) score, page authority (PA), and Moz rank data upon scan completion. Outgoing links report with link highlighter and broken link. Higher scores mean a greater ability to rank. Ahrefs Tops in Keyword Research. This information provides insight into the domain’s trustworthiness and potential to rank. Domain Rating is a metric that measures the strength of a domain. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. The second website has an Ahrefs Rank of 304. It is a reliable indicator out of 100 that estimates the ability of the website to rank in the SERPs. New project setup is easy. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Batch Analysis by Ahrefs is a powerful online tool that lets you analyze the SEO performance of multiple URLs at once. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. Step4: when file will be finished you can download reports that called as all and ranked. (Tool suggestion: SEO competitor checker) Step 2. See domain and page-level metrics for any target. Ahrefs Domain Rating Checker. Semrush - Online visibility management and content marketing SaaS platform229K subscribers in the SEO community. Once you’ve established there’s been a Google update, you’ll need to check its date against your total organic traffic to see if there’s been a drop at the same time. SEMrush Domain Authority Checker. Domain Authority, on the other hand, predicts how well you’ll rank on the SERPs. You can use this information to understand the pulse of a niche and what you can potentially earn in it. When you conduct a DR check, higher scores correspond to a much better ability to rank well for certain terms and. 1. DR is calculated by identifying the linking of unique domains to your site, the authority of these unique domains, and the number of do-follow links. These domains are scored out of 100. The Ahrefs DR (Domain Rating) and UR (URL Rating) checker is a tool that provides an estimate of a website’s authority and popularity. Mangools/KWFinder: Best Value. Now that you’ve identified your top 10 competitors, it’s time to grab the backlink data for them (and your own domain) using Ahrefs’s Batch Analysis tool. Column Type Where Having Description; domain_rating int − + Domain Rating of the target domain. This extension allows you to inspect the meta information on webpages, find issues, and get advice to fix them. Around 40 signals, are calculated da pa checker. You can use this information to understand the pulse of a niche and what you can potentially earn in it. 5/5: From $99/month(Trial for $7 for 7 days) NoWith a simple search, we get more than 5,000 pages that mention Hunter. However, Ahrefs clarifies that the term "website authority" is synonymous with “domain authority” as an SEO concept, instead of Moz's own metric. Ahrefs has been a must-have in my marketing toolkit for many years. Ahrefs DR is based on the number and quality of. It runs on a scale from zero to a hundred. Number of referring domains. Moz Link Explorer 10. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. The columns are cleaned up, so now we’ll clean up the row data. Ahrefs currently does not offer a free trial. The Backlink Checker is completely free and does not require a registration. The Ahrefs Alternatives of 2023. 2. If you want a truly detailed analysis of your domain authority, among all the other factors that influence SEO, then Semrush is a perfect choice. Site Explorer > Enter domain > Overview. ahrefs_top int − + Ahrefs Rank of the target domain. [toc] Ahrefs is the best backlink test and website analytics tool that SEOs love to use today. It’s a full SEO software suite with features to help you with keyword research, on-page optimization, and lots more. ”. Rank Tracker — This tool tracks your website ranking positions changes for any given keyword. Simply enter the full URLs for the sites you want to. Setting Up Ahrefs Backlink Checker Tool. The Ahrefs “ Website Authority Checker ” is a free tool for finding out your domain’s authority. 2. FREE TOOL TO CHECK GOOGLE PAGE RANK, DOMAIN AUTHORITY, GLOBAL RANK, LINKS AND MORE! Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Hit “Compare”. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. , Domain Rating). Enter your domain or URL. Semrush’s authority score metric is comparable to Ahrefs’ domain rating metric. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. Lastly, Ahrefs uses “Domain Rating” (DR) to measure the overall authority of any backlink. Ahrefs; 1: Content Analyzer: You can easily analyze the value of your content with this feature as it provides you with the most important content-related metrics. Simply enter the URL of your website or your competitors and view the domain authority. Ahrefs2. DR is a domain-level metric, and UR is a page-level metric. Step 2: Interpreting the domain page rank results. It shows you an option to check the Ahrefs URL Rating of the website that is linking back. I find that pitching to companies that have a DR higher than 50 is the sweet spot. SE Ranking: Best for Small Businesses. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. 95/month. Link quantity and quality correlate with higher rankings for all URLs on a domain in search engines. To do this, I’ve entered Linktree’s domain into the search bar, scrolled down to the overview, and selected “Avg. 1. Then add the page’s URL and click “ Import . Ahrefs’ own experiments have shown that the authority of each individual page (its URL Rating) has much higher correlation with Google rankings than the authority of the whole domain. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. Select the country you want to see rankings for. Next, connect your website to Ahrefs by following the provided instructions. Backlink anchor text — Analyze anchor texts to see. You can use it not only for keyword monitoring but also for your entire SEO strategy. Domain Rating (DR) is a proprietary SEO metric by Ahrefs. 22. Sort by: Organic traffic; Referring domain; Traffic value; Domain rating; Social shares; Search competitors' articles based on organic traffic, referring domains, traffic value, domain rating, and social shares. To examine a domain online, click on the “Check domain” option, input the domain name, and then hit the “Check pagerank” button. It will give you a domain score, which it calls a Domain Rating, based entirely on your website’s backlink profile. Theoretically, domain rating reveals a website’s authority. Our user-friendly, reliable tool provides detailed insights into your website's authority, empowering you to refine your SEO strategies. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). rankingsAhrefs vs. DR vs DA (Summary) Domain Authority (DA) and Domain Rating (DR) are two of the most prominent metrics that SEOs use to understand website authority. Domain Rating. Check your backlink profile or your competitors to get new backlink opportunities. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. A ferramenta gratuita em cima mostra a "autoridade" do seu website calculada pela Ahrefs (ou seja, Classificação de Domínio). Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. 90 per month, Mangools Premium: $39. ). Moz Domain Analysis Tool Moz offers a free Domain Analysis Tool that allows you to check the domain authority of any website. ”. One of the most trustworthy and widely used domain authority checkers is Ahrefs. Number of Keywords. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Related: Ahrefs vs SEMrush vs Ubersuggest. ” The first result, Yelp, has an incredibly high domain rating and over 91 million backlinks according to Ahrefs. SEMrush is a comprehensive SEO tool that offers a domain authority checker. Discover your organic competitors in search. After that, click on the three dots at the top right corner of your browser. ) If. You know the drill by now – the report’s still in early access, so we’ll be rolling out new features gradually. Inbound links. Check your website for 140+ pre-defined SEO issues. Locate MozBar and click on the pin icon to pin the MozBar in your browser. See how much traffic your competitors are getting. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. November 10, 2022. UR stands for URL Rating. For instance, a DA of 50. Domain Rating (DR) Ahrefs Rank (AR) Our proprietary Domain Rating (DR) metric is super-useful for judging the “backlink popularity” (strength) of a target. It requires a paid subscription. To use Ahrefs' domain rating checker, follow these simple steps: Go to the Ahrefs website. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. Still, it’s not the. SmallSEOTools. 0 shows you keywords that your competitors rank for but you don’t, which can reveal gaps in your content coverage and strategy. Ultimately, Majestic is a cheaper Ahrefs alternative for backlink data and analysis. Calculated as a combination of the quality and quantity of backlinks that point to that page. Just copy-paste your list of URLs and our bulk backlink checker will generate a report with the SEO metrics you need: Ahrefs Rank. Moz Domain Authority, Explained. e. Today, I'll show you how you can use it to your advantage (and start getting better SEO results). You’ll find a comprehensive set of reports that give you a quick overview of any domain’s visibility on mobile and desktop devices. The higher the DR, the more authoritative the link is. Navigate to the “Settings” and choose Ahrefs from the pop-up menu. TAT: 1 month . 3. While Ahrefs doesn’t use “Domain Authority” and “Page Authority,” it does measure “domain rating” and “URL rating. Check your organic traffic in Ahrefs’ Site Explorer. Therefore, the more links you have, the higher your rating on Ahrefs will be. Consider for example I ell you to measure the length of your room. Here, we’ve added a new linked pages column that shows you a list of the actual pages on each domain that your target is linking to. Backlinking can be called a DR boost because it is the most efficient and effective way to increase the domain ranking of your website. 2. After the analysis is complete, it’s time to move on to step two, competitor keyword research. It covers meta tags, canonicals, Open Graph tags, structured data, hreflang, subheaders, and more. Semrush. When you acquire a new backlink, checking its value is the first thing you should do. Ahrefs is a tool that can analyze the backlinks pointing to any website or domain in great detail. As a quick refresher, domain authority is another way of determining your ranking on search engines. It runs on a scale from zero to a hundred. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. DR is measured on a logarithmic scale from 0 to 100, with the 100 being the strongest. Check Authority Limit 3. The example below shows the #1 and #2 organic search results for “best vets Dallas. Meet our latest core tool: Competitive Analysis. It uses Ahrefs’ Domain Rating algorithm to calculate how many backlinks you have and then compares those numbers with other domains in your niche to determine their relative strengths. 2. The results can be downloaded as a CSV, and are also available on the dashboard. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database. Domain Authority and its page-level equivalent Page Authority – DA and PA – are two of the best-known and most respected metrics in the SEO industry, widely used to rate a domain or page's rankability. Click the "Check Authority" or "Get Results" button to initiate the analysis. 2: Domain vs. It requires a paid subscription. Best of all, the site’s clean interface and ease of use mean users are less likely to get overwhelmed. So, it is very important for a domain to have a good authority score. Last year we increased organic traffic to our website by 250%. Increase Ahrefs Dr Video Link: have provide you the best. Use Google Ads data. #1) SE Ranking – Best SEO Tool to Empower Your Rankings. , "dofollow" links with a higher domain rating (DR). Not to mention, Ahrefs’ data is of higher quality. ” Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Enter a competitor’s domain in the Target section. These include domain rating, URL rating, and the "Ahrefs rank" score, as well as how many links were coming from social media sources like Facebook and LinkedIn (potentially valuable data that you. Ahrefs Domain Rating Checker. Ahrefs Review: The Bottom Line. number of referring domains. İçerik stratejimizi planlamak için Ahrefs verilerini kullanmak, blogumuza yapılan ziyaretleri önceki yıla oranla %200’den fazla artırmamıza yardımcı oldu. It’s completely free for website owners. com received 31% of traffic share, a 14% lead over its closest competitor realtor. For example, the below Domain Rating vs Domain Authority scatter plot compares Ahrefs DR and Moz DA scores approximately 9,700. 2. Ahrefs has been a must-have in my marketing toolkit for many years. On the page of bulk DA Checker, you will find a text area that says “Enter URLs”. domain_rating int − + Domain Rating of the referring domain. Ahrefs Review: The Bottom Line. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. Website Traffic Checker is a free tool to estimate the monthly traffic of any website, Just enter the domain to check website traffic, visited country, most ranked pages and keywords. The Ahrefs SEO Toolbar is a versatile free multi-tool for SEO professionals and webmasters, encompassing a range of valuable features such as: 🔸 On-page SEO report (meta tags, word count, etc. This should be a website, path or URL for which you are requesting data. Loganix DA Checker. Updated over a week ago. DR là phiên bản khác của chỉ số Ahrefs Rank (AR) nhưng đơn giản hơn. Another great way to build links is to do broken link building. com の Domain Rating は 91 です。. Ahrefs. Easy (0-10): If you get a keyword difficulty of 0-10 for the keyword you searched for then it is considered as Easy and you need backlinks from 0 to10 referring domains only. Here, you will see data from Site Audit, Keywords. SEMrush. com のドメイン評価は 88 です。. After using Ahrefs for 3 years, I can't imagine my work life without it. Both internal and external backlinks links are taken into account when calculating URL Rating. In this case, Videoder is a 64 rating, which is mid-high. Propel your search strategy with competitive intelligence, ROI-improving insights, and a complete view of your organic search performance. The Semrush Authority Score is a metric that measures a domain’s overall SEO performance and quality. Backlinking can be called a DR boost because it is the most efficient and effective way to increase the domain ranking of your website. Ahrefs focuses on the strength of your link profile. It’s a mini-search engine within Ahrefs that you can use to find brand mentions by searching: Your brand name and then ‘-site:yoursite. When you have completed the Domain Authority check, scroll down to the bottom of the page where you’ll find the average DA an PA for your query. Domain rank Tracker, Discover for what keywords your competitor is ranking in Google. DR is sometimes referred to as “Website Authority Score. Content Analysis: Shows meta information, including title, description, word count, headings (H1-H6), publication. By running the backlink checker, you get the first 100 backlinks to a domain, and for. 2. URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. Domain Rating is widely used in the SEO community to evaluate link-building opportunities and estimate the website’s authority gained via backlinks. 1, Ahrefs bot is No. 3. Let’s look at the rise first. Ahrefs DR Checker provided by Sitechecker is an invaluable tool for SEO professionals aiming to analyze the Domain Rating (DR) of websites, a metric developed by Ahrefs, renowned for its accuracy and reliability in assessing a site’s backlink profile strength. At its core, Web Explorer lets you search through our search engine’s ( yep. Semrush offers a 16% discount if you pay in advance for a year. Loganix DA Checker. 2. Target - required field. Find Referring domains in the sidebar of Site Explorer. It’s a Free bulk domain rating Checker software, found directly on Ahref’s Website’s domain rating page. It represents the strength of the website’s backlink profile on a logarithmic scale from 0 to 100, with the latter being the strongest. Interestingly, URL Rating (UR) is the strongest correlating factor of all, which indicates that the way Ahrefs calculates the “link popularity” of a page correlates nicely with the ability of that page to rank high in Google. com usando a API de classificação DNS do Ahrefs. Ubersuggest: Their Key Differences. Ahrefs has the second-highest starting price on. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Domain Rating (DR) is a proprietary SEO metric by Ahrefs. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. (Use our free domain authority checker to test. This is a domain authority checker developed and maintained by MOZ. Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. AhrefsGET FREE CONSULTATION. competitor_ahrefs_clean_dtypes = competitor_ahrefs_cleancols. For calculating DR, the tool considers the quantity and quality of all backlinks, and also how many other unique domains each backlink source links to. To do this, we go to the "Backlinks" section and search for the domain we are interested in. Now that you have a clear link building strategy and evaluation criteria, it’s time to start finding relevant and high-quality link prospectsI will increase Ahrefs DR 50-70 in 30 days - Guarantee. Ahrefs Backlink Checker lets you analyse domain and page-level metrics, such as referring domains, backlinks, domain rating and Ahrefs rank. This is a great tool to get a general overview of how your website is made up of links: Backlinks: New, lost and broken; The site explorer will list all the backlinks on your website categorized by new backlinks , lost links and broken. Domain Rating (DR) is an Ahrefs metric that shows the relative strength of a website’s backlink profile. Majestic Citation Flow, Trust Flow, and Topical Trust Flow: There are three Majestic metrics that you should be aware of to learn about your Domain authority. pro Ahrefs Here's how it works: On this page, enter the URLs of the domains you want to check. 8x more backlinks than positions #2-#10. This is where you’ll find the new and improved Content gap tool. In this one-of-a-kind case study, we’ll explore five reasons why Wise’s SEO strategy rocks: Landing page templates that can be scaled up. The source domain splits its rating equally amongst the domains it. It’s called SEO Writing Assistant . But the bottom line is that Ahrefs and SEMrush are VERY similar. Editor’s Note. The bigger the number, the stronger a page's link profile is. Ahrefs has spent years as the KING of backlink checkers. Ahrefs. Now, DR or Domain Rating was created by Ahrefs. ”. But generally speaking, it refers to the technical SEO health of your site. Go to Organic Keywords. Start your bulk domain check. Analyze your own website and find out why you’re not getting more leads from it. DR vs DA (Summary) Domain Authority (DA) and Domain Rating (DR) are two of the most prominent metrics that SEOs use to understand website authority. He will get the scores of the homepage alone. Outgoing links report with link highlighter and broken link. Moz. domain rating checker. Using Ahrefs’ Rank Tracker –. When you are done writing URLs, make sure to check the box that says “I’m not a robot”. 0. In SEO, website authority is determined by the number and quality of the links pointing at it. Test the responsiveness of your website. For every top-ranking page, we show you backlink metrics to help you gauge the competition and understand the ranking difficulty of a keyword: 3. Best Domain Authority Checker Tools. Domain Authority and domain rating, both are correct in their own way. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. Our da checker will create the domain authority report within instants. Còn được gọi là Domain rating checker, bạn có thể sử dụng công cụ này để xem cách người khác xem chất lượng trang web của bạn. SE Ranking Backlink Checker 3. Domain Rating is a proprietary metric developed by Ahrefs to show the strength of a website’s total backlink profile as determined by size and quality. Business – $449. We’ve now revamped Referring domains – the report that shows you which unique websites are pointing to a domain, URL, or subdomain. 2. Clean the dofollow_ref_domains column, which tells us how many ref domains the site. Go to Ahrefs Batch Analysis tool via the Top Navigation Bar > More > Batch analysis. Get ranking updates for desktop and mobile. How to use our domain authority checker? Using our website authority checker is pretty easy. What is link exchange? Link exchanges are a quick way to receive backlinks. Check for issues related to: Performance: slow pages, too-large CSS or HTML. Ahrefs. Content Explorer — This potent tool finds the most popular content on any topic for you. Go to Google Chrome Web Store. Its primary menu is at the very top of the page, with a search bar that exists only to type in domains. 0. Another method is to use the “traffic value” metric in Ahrefs’ Content Explorer to find the potential value of the traffic going to sites in a given niche. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Just copy-paste your list of URLs and our bulk backlink checker will generate a report with the SEO metrics you need: Ahrefs Rank. 2. Sidenote. Ahrefs uses a proprietary Domain Rating for websites which is its own version of the Domain Authority score by Moz. How to check . Domain Authority is based on data from our Link Explorer web index and uses. Get the list of keywords that a target website or URL ranks for in search. Downloading backlinks from ahrefs. Choose URL for backlinks of a specific page or domain for all backlinks pointing to a domain. Domain Comparison: You can compare up to five related domains using this feature. This is where you can add the website addresses of up to ten competitors at once with a line space. The Domain Rating score is calculated by looking at unique domain links to your website, the authority of the linking domains, and how many. ”.